These changes to be made to the website and business cards were most welcome. The original design was made when I was quite sure of the artistic direction I was heading in and I also didn't yet know how to reflect my personality into my designs. Hence, when looking at the original site it seems quite bland and simple. What I ended up designing for myself was something that I believed would look good to others, made it a tad more business-like to show my professionalism. To me, at the time it seemed to be the best choice but coming back to it later I found quite hard to put any of my work into the site as my art and writing style didn't suit the site, they were too jarring mixing them together. What ended up occurring was I would spend time trying to alter either the site or my work so they would better together. A lot of the time I ended up not putting in the work as I simply couldn't get around the contrast between the two.
So, what did I keep the same from the old website?
- The Text: First of all I kept all of the text I previously had. In all that I wrote, I made sure my voice still had character, so the changes made in the website would only accentuate my bright tone, not diminish it.
- The Layout: I also kept the layout of the website the same. There was nothing wrong with the interface of the site (at least in my opinion), it was easy to navigate so I saw no need to change it. If it ain't broke, don't fix it.
- The Logo: The last thing I decide to keep the same though I did alter it a bit was the logo. I always liked the shape and curves of the logo, but I never felt the sharp points and the slickness of the symbol was quite a representation of me. I change the logo to incorporate the new colour scheme of the site, and I rounded the points so it was so harsh. The logo now suits the site and myself a lot more, but it still retains what I like about original.
And, what did I change?
- The Colour Scheme: The colour scheme of the old site was nice but it was very office/business-like, not a place of creatively. I change the colour scheme from white and various shades of light blue to a more drastic colour choice, black, red, blue and yellow. Black being the being the base so my work can stand out on it, and the three primary colours, as they contrast against each other, are eye-catching. These colours are bold, far more playful and creative than the old colour scheme which was the main attributes I wanted to change.
- The Font Style: The fonts I chose for the old site actually clashed quite a lot with the rest of the style of the site. This was done as I thought it would soften the feel of the site. The fonts I now use for the headings has a playful side and is also able to hold bold colours while still being very legible. The font I chose to use for the body text, I chose to be somewhat similar to the original, except the font isn't as rounded. I kept the playfulness within the headings but left the body to be more simple so for longer posts like these, it's easy to read.
Below are some images of the original site. It is still in my opinion that the site was well-designed, and served the role it was designed to fulfill, to be a professional looking blank space. Unfortunately, I realised after designing the site, it wasn't what I required for my portfolio. What I have designed now seems to serve the purpose I want now but we'll see in a years time if I've decided to change once again.